We connect mid-market and emerging brands with the cultural moments that move people — turning sponsorship investments into measurable ROI.
Partnerships spanning entertainment, sports, music, and lifestyle verticals across the globe.
Career Sponsorship
Sales
We don't just place brands at events — we embed them into the cultural moments that matter.
RTG Marketing Group is a full-service marketing agency built on one principle: connecting brands to culture through the power of live experiences. We bridge the gap between global brands and the properties, events, and audiences that define culture — turning sponsorship investments into measurable profitability.
Red
To
Green
Companies ready to invest in cultural sponsorship but underserved by agencies chasing Fortune 500 minimums.
Fintech, wellness, cannabis, and DTC brands entering live-event sponsorship for the first time. We guide the entire journey.
Events and properties that need help selling sponsorship inventory. We bring the brands and close the deals.
Every capability you need to go from concept to cultural moment — under one roof.
Strategic sponsorship procurement and sales connecting brands with high-impact properties, events, and platforms.
Immersive brand activations that create unforgettable consumer touchpoints at live events and cultural moments.
Cultural positioning and go-to-market strategies that align brand identity with audience passion points.
End-to-end event production from concept development through flawless execution across any scale.
Integrated media planning, content creation, and digital amplification that extends live moments across channels.
Strategic talent booking and influencer partnerships that bring authentic cultural credibility to brand activations.
A proven methodology for turning brand investments into cultural equity and measurable ROI.
Deep dive into brand identity, audience demographics, and cultural alignment opportunities.
Develop bespoke sponsorship and activation strategies mapped to business objectives.
Execute immersive experiences that put brands at the center of cultural moments.
Quantify impact with comprehensive analytics that prove ROI and guide future investment.
We built this agency to fix what's broken about the traditional model.
We don't represent competing brands. Your strategy stays yours.
Our founder works every account. No junior handoffs.
Built from inside the festival and entertainment world, not a sports agency pivoting.
From brief to activation in weeks, not months. No holding company approval chains.
Partnerships architected by our team across the world's biggest cultural platforms.
Integrated festival activation celebrating the 150th anniversary of the iconic 501 jeans, connecting heritage denim with hip-hop culture at the world's largest rap festival.
Exclusive co-branded cans and immersive on-site brand experience driving product sampling, social engagement, and earned media at scale.
Multi-touchpoint strategic partnership bridging combat sports and hip-hop culture, unlocking crossover fan engagement across two massive global audiences.
First-ever on-site dispensary at a major music festival. A pioneering activation in the emerging global cannabis market, setting the template for regulated brand experiences.
Alex Castaldi founded RTG Marketing Group after a career as one of the most prolific dealmakers in cultural sponsorship. As Head of Global Partnerships at Rolling Loud, VP of Brand Partnerships at Red Light Management, and Executive Director at UPROXX Studios, Alex has personally generated over $100 million in sponsorship sales across 500+ events and 200+ brand partners. RTG is the vehicle for bringing that expertise directly to the brands and properties that need it most.
"Every brand wants to be part of culture. We make sure they don't just show up — they belong."
— Alex Castaldi, Founder & CCOThe Fortune 500 market is saturated. The real growth is in brands spending $500K-$5M -- and most agencies are ignoring them.
Read MoreThe $250B creator economy and $128B experiential market are merging. Agencies that bridge both will own the next decade.
Read MoreHow a 150-year-old denim brand embedded itself into hip-hop culture -- and what every brand can learn from it.
Read MoreWe're taking on a limited number of brand partners for Q3 and Q4 2026. If you're a brand ready to activate at live events, or a property looking to maximize sponsorship revenue -- let's talk.
We'll be in touch within 24 hours. Looking forward to building something great together.